19-06-10

PHI DATA

Technology in sports, not such an unusual combination,; using applications from industry, logistics and healthcare in a sports event has become common business. At the cycling event BotB, Phi Data will bring this extra dimension by registering the arrival time of the courageous cyclers at the top of one ascent. A RFID tag attached to the bike will register the unique ID at the start & arrival of the ascent and sent it to a remote server via the 3G network, together with a time stamp. In the bike village, the cyclers will discover their individual results.

"The Challenge Us events offer a unique combination of personal challenge and teambuilding.Reaching your goal after months of preparation gives an enormous kick. Watching the group evolving into a real team along the way is really rewarding for me and inspiring for my professional situation."

Gerdy De Clercq, Director at Belgacom